Surprisingly Premium...
Without the distraction of quality television programming during the summer months, I find myself paying closer attention to television commercials than I normally would. O.K. that’s a bit of a lie - truth be told, I’m a commercial and advertisement junkie.
I admittedly purchase items based solely on their advertising appeal or attractive packaging. For example, I’ve been converted by the Most Interesting Man in the World and now my beer of choice is Dos Equis.
Although my decision to purchase a MacBook was not at all based on the brilliance of the PC vs. Mac Guy commercials, I could see how one could be easily swayed to believe that if you own a Mac, iPhone or iPod, it comes complete with an interesting life, lots of friends and excitement too. Brilliant and disturbing at the same time…
I’ve been know to boycott items because I’ve disliked their advertising. For example, I refuse to purchase the Charmin brand of toilet paper. I find these commercials disturbing on so many levels. There is something wrong with dancing bears parading about, bending over and displaying the left over toilet paper remnants on their bottoms. I don’t care if point to this commercial is that the toilet paper is extra strong – it’s just wrong.
Recently, Wendy’s Hamburgers has been running a commercial for the new Asian Chicken Tenders and there is one line in the commercial that I find amusing…”Wendy’s Asian Chicken Tenders are “surprisingly premium” for fast food.” What is that? Translation: “Usually, our food is third rate, but we’ve decided to step up our game a little and now, the chicken contains real meat.”
“New improved taste” is another advertising slogan I don’t understand. Translation: “We realized it tasted like sawdust before, but now it tastes like sawdust with a hint of lemon.”
In my opinion, there is one advertising campaign that is so brilliant in its simplicity, it cannot go unmentioned and it was the idea of a 26 year old intern at the advertising agency. I hope this intern received a promotion.
Introducing – New Improved Diamond Shreddies:
I admittedly purchase items based solely on their advertising appeal or attractive packaging. For example, I’ve been converted by the Most Interesting Man in the World and now my beer of choice is Dos Equis.
Although my decision to purchase a MacBook was not at all based on the brilliance of the PC vs. Mac Guy commercials, I could see how one could be easily swayed to believe that if you own a Mac, iPhone or iPod, it comes complete with an interesting life, lots of friends and excitement too. Brilliant and disturbing at the same time…
I’ve been know to boycott items because I’ve disliked their advertising. For example, I refuse to purchase the Charmin brand of toilet paper. I find these commercials disturbing on so many levels. There is something wrong with dancing bears parading about, bending over and displaying the left over toilet paper remnants on their bottoms. I don’t care if point to this commercial is that the toilet paper is extra strong – it’s just wrong.
“New improved taste” is another advertising slogan I don’t understand. Translation: “We realized it tasted like sawdust before, but now it tastes like sawdust with a hint of lemon.”
In my opinion, there is one advertising campaign that is so brilliant in its simplicity, it cannot go unmentioned and it was the idea of a 26 year old intern at the advertising agency. I hope this intern received a promotion.
Introducing – New Improved Diamond Shreddies:
Funny thing, while driving by one of these billboards one day, my co-worker actually turned and said to me “Gee, I wonder how different they are from the old ones.” I didn’t have the heart to say a word, but should have replied “Considering they are diamond shape, I suspect they are surprisingly premium.” And people think I'm gullible...
Comments
But most everyday commercials are horrible. And all the ones for some drug or another...have you ever actually listened as they speed up when they tell you all the side effects? Pleeeeaaaazzze!
Great post. Love it.
:-)
K13 - Although the look more exciting, ultimately they taste the same and are boring without brown sugar.
Brian and JW.BW - I am disturbed on so many levels by those Charmin bears.
f8hasit - I only watch the Superbowl for the commercials too! Those drug commercials are something else. The list of side effects always seem far worse than the ailment itself.